With the Olympic Games happening right now, have you not felt an urge to workout? No, not really? Yeah, neither have we. But we’ve got something that might motivate you to work on your endurance this Summer. So ready, steady go – Danish brand NEWLINE has the right recipe of fashion and functionality (so you can keep your dignity while dying inside).
In 1981, Helge Peterson, a Danish Special Force soldier, wondered how come his cotton suit was wet while his parachute remained dry when he hit the ground during training. Back then, the only fabric used for sports was cotton – a quite heavy material which was dysfunctional. So later, Peterson used parachute fabric to make one of the first functional running suits ever.
“Our military heritage is very important when we design our running gear – functionality is always first priority as well as what we are really good at because of our long history,” says Karina Harbo Jensen, Newline’s brand manager.
So while Newline’s number 1 priority remains functionality with an attention to detail and comfort, fashion is also carefully thought of. “Running apparel should reflect who you are. Newline collaborates with talented fashion designers to make sure that we reflect the colours, fittings and prints of the season,” states Karina. Hence, this is how Newline allows you look smoking hot while sweating.
What’s up Newline?
Optimal functionality and quality come hand in hand. In their designs, Newline always considers wind and water resistance, sweat transport, breathability, cooling and thermal effect. “To us, it is important that you are able to focus on your performance, not your clothing, when you run,” says their about page.
Polyester is the main fabric used in their clothing even though, at touch, the fabrics feel more like cotton. Polyester allows moisture transportation management which means your sweat is absorbed by the material.
Unlike more mainstream sport brands (we’re not pointing our finger to anyone), Newline’s colour palette is more neutral, contemporary. Fluorescent colours are replaced by sober designs. We’re into that.
Newline’s Autumn Winter Collection, The White Cliffs, was inspired by the soft shapes and dark waves of the ocean that meet the rough edges of the white chalk cliffs of Møns Klint in Denmark. “The raw materials and neutral shades call the Danish industrial design heritage to mind Purity, natural rawness, graphic contrasts and metallic tints unite in harmony in our latest collection,” says Karina.
Still not feeling it? Here’s a few benefits of running…
Why run? Apart from running for your life, why run during your free time? Well my friend, in order to improve your general health. You don’t say? Not that we’re taking you for a fool, running has other so called benefits. So in case you’re still not convinced we’ve put together a short list of things that might encourage you.
1) Running makes you happier
In a study published in Medicine and Science in Sports and Exercise, researchers found that even a low effort workout (that 30 minute walk on a treadmill) could instantly lift the mood of someone suffering from a major depressive order.
2) Running improves your sex performance
Scientists from Cambridge University studied 542 runners at the Robin Hood marathon in Nottingham and found that those who finished faster were more likely to have stronger sex drives and higher sperm counts.
3) Running improves your memory
Scientists discovered that the same bodily process that helps fuel the body efficiently also improves memory and learning. A single protein, called estrogen-related receptor gamma (ERRγ), controls the release of energy to the muscles and the brain. Become good at producing ERRγ and your performance in memory tests as well as marathons should improve.
And finally, in order for you to have zero excuses, here’s our tips to start running in London.
- Marathons Happening in London:
1) ZSL London Zoo Stampede 10K, 18 Sep 2016 at 09:30
2) Parallel London 10K (or 5K), 4 Sep 2016
3) Run With the Girls London, 2nd October
- Our favourite parks to go running:
Hyde Park, Victoria Park, Holland Park, St. James Park.