Twenty seventeen will mark twenty years of the contemporary Swedish clothing brand J Lindeberg. With two decades of forward-thinking design behind them, we take a little walk down memory lane and see what the crew have cooking for the future.
Founded in 1996 by former Diesel marketing director Johan Lindberg, the brand became one of the leaders of the now world-renowned Swedish design aesthetic, sitting alongside the likes of Acne Studios and Cos. Bringing this pared down, svelte sophistication to the mainstream, we can thank J Lindeberg for the introduction of fine lines and slick trim to the world of sports.
Inspired by the fusion between sport and fashion, J Lindeberg set out to shake up the unconscionably dull world of golf fashion and breathe new life with playful fabrics and design. Since their splash on the scene, the only way has been up, with the brand rapidly expanding across the continents. Now distributing to 35 countries worldwide, their daring take on golf has seriously paid off.
It’s not only golf that J Lindeberg are producing, by the way. Since their inception, they’ve expanded ski and activewear, as well as focusing on clothing outside the world of sweat and tears. And what with ambassadors from the world of golfing as well as the crème de la crème of alpine skiing, they’re only set to expand.
J Lindeberg SS17
Following a restructure and new ownership in 2011, Johan Lindeberg has recently returned as creative director to oversee the brand’s 20th season collection. Coming at full strength, J Lindeberg SS17 is a robust series of collections ranging across tailoring, high-end High Street style, sport and urban street wear.
We have selected a few items from the Pre SS Holiday collection to whet your appetite ahead of what can only be described as one of the biggest years in the brand’s history.