Over the last few years, GANDHUM have surged into the fashion industry. Most recently, fashion giant Vogue have added to the compliments pouring in from all corners;
“GANDHUM collection feels coherent, intelligently curated and perfectly suited to today’s modern man.”
So we thought it was about time NowUnknown got to know. We spoke to the company’s founder and designer Jas Gandhum about the inspirations behind his latest collection and where the brand is heading.
For its Spring Summer 2017 collection GANDHUM takes us to a sun soaked south of Europe. Exhibited in a Mediterranean café setting, their new range is displayed next to checkered red and white tablecloths, small round tables, parasols and a “2 4 1 on selected wines” notice. Very Costa.
Speaking of his fascination with the Mediterranean style, Jas explains: “It’s so effortless and relaxed, not only in the construction of the garments but also in the way they are worn. Even categories like formal wear carry a degree of laid back elegance and it gives a wider variety of ways we can play with the construction of our garments.”
In a visit to Venice and Lake Garda, the founder spent some time with the locals and explored the cultural elements that shaped Italy. He was attracted to the style and elegance the men in Southern Europe are naturally blessed with.
And then there were the clothes themselves. Tasteful, relaxed suits; the trousers are structured and cropped whilst the blazers are lightly tailored to give the wearer the ability to move (and not sweat that much, hey its still Summer!).
“The main fabrics used were Linen and lightweight Wool. Our brand has always been about using innovative fabrics so we introduced some great blends including summer tweed, linen and cotton shirting, and not forgetting our iconic Summerisimo trousers, which are a Wool and Linen blend. All perfect for Spring / Summer in the Mediterranean climate!”explains Jas.
And there’s a certain degree of intellectualism imbued upon the wearer. You could picture these young men sitting at terraces smoking Gauloises and talking about film, the future and philosophy.
“Just as with all of our collections we hope our wearers to feel empowered, to exude confidence and appreciate the detailed tailoring that goes behind each of our creations. Specifically to this collection we really want our wearers to take that relaxed style and elegance on board, we hope it extends to inspire their lifestyle too.”
But what exactly is GANDHUM? In 2014, Jas Gandhum formed his eponymous label, originating from a desire to build a contemporary and sustainable menswear house with a rich London heritage, the home of menswear.
Of Punjabi (North Indian) descent, the designer used to feel he, ”always found myself struggling to find formal menswear with a rich British heritage and where sustainability lay at the heart of their company – if I can’t find it, I’ll make it and hope the industry may follow suit!”
When asked if his Indian roots influenced his designs, Jas says: “I think my roots have influenced and will influence future collections to come. I’ve grown up around a family who have been involved in detailed embroidery, fine embellishments and luxury fabrics. Our SS16 collection directly paid homage to our roots with the motifs and fabrics. We felt that was fittingly right being our first collection. I think our roots will naturally be a subtle element engrained into our future collections too.”
So if you too, succumbed to the charm of GANDHUM SS17 you can purchase their suits and shirts on their online e-shop available on their website. Their accessories are currently stock listed at Wolf & Badger but stay tuned as they are in the process of partnering with some flagship stockists for AW16 and SS17.