This is contemporary and functional footwear done good. Done real good.
Born in the minds of two professional footwear designers who wanted to enliven the world of shoes. Bringing a fresh approach to what they felt was a slightly stagnating industry. Years later and now ohw? are on the cusp of becoming a household name. So how did it all happen?
For owh? the arduous design process starts in the UK with countless late nights and pen ink smudged on their cheeks, creating a pair signature shoes for us to wear. The team head out on numerous field trips across the world in search of creative inspiration, searching for the latest trends and coolest cultures to transform the look of your feet.
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What we like is the fact ohw? collaborate with the industry’s leading footwear designers from the US to Europe, Asia to Australia to translate the latest trends on the scene today. Their factory in China isn’t what you would expect either.
Our factory is a third generation family-owned business and the recipient of numerous quality, development and technical awards. Designs are kept simple and uncluttered to allow us to showcase these skills, the standard of our manufacturing and our attention to detail.
Respect. Compared to other brands ohw? do not outsource, they have full control of how their footwear is managed. This is a must for them as they believe their customers should know exactly what they are buying.
From having our own factory to handpicking the people we work with, we believe that everything we do should be a reflection of who we are. This is the reason we chose the name ohw? and why our first marketing creative features not models, but some of the people who work with us.
Although their designs are trend-led, function is also a priority. All of their shoes and boots are designed to be ‘optimum fit’ (pretty damn comfortable), and have combination rubber/phylon soles to protect those heels.
All the materials they use are of the highest quality, ranging from premium suede and nubuck to full grain leathers. Though it doesn’t stop there. Every pair comes with all leather laces, linings and socks, and there’s extreme attention to detail found in the flawless hand stitching. True craftsmanship.
Authentic. High quality. Comfortable. What else could you want in a shoe?
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