British brand Black Eye Rags makes angry clothing for angry people. So… are you angry? Good, we found you a brand. No, we’re joking fortunately, there is more to the punk label than rage. Black Eye Rags managed to adapt Punk to a contemporary lifestyle; suits for the modern rebel.
Black Eye Rags Beliefs
Black Eye Rags was founded by Londoners Rhys Davies and Gary Mayoh in 2015. And although the label is relatively young, they are already showcasing their third collection.
The label takes inspiration from the creativity of Punk that was born from rebellion, frustration and anti-establishment anger. We spoke to the founders of the label in order to get to know what exactly is Black Eye Rags about.
“It’s all about stripping things back and rebuilding them, we take inspiration from the metamorphosis of our home city; London from the architecture, people, art and cultural mix to then represent this in our clothing. We have the attitude of Punk in everything we do but are not bound by the stereotypical look.”
So detach yourself from mohicans, ripped denim and chains – punk is about your ethos, what you believe in. Black Eye Rags offers clean cut clothing with a twist: its all in the details, whether it’s a zip on the back of tailored trousers, trompe l’oeil or unusual cuts, Black Eye Rags know how to keep it fresh.
Rhys Davies and Gary Mayoh explain that their fascination for punk goes back to when they were kids. “It was brash, fresh and exciting. It’s really about the ethos of shaking things up, constantly creating new things, making a statement. We work on four collections a year, which aren’t defined by the standard seasons to ensure we are constantly pushing ourselves and the clothing.”
What They Do
In terms of clothing, Black Eye Rags offers structured symmetrical pieces. Some looks are casual, ideal for laid back days, other are more formal, perhaps suitable for work (that is, if your job allows fashion risks). Now where’s the Punk in all of this? I heard you ask. I mean they sell a suit! Well, I’m happy you’re asking.
According to the founders “Punk is about pushing boundaries. In our latest pieces , we have layered a camo design over a finished suit and then applied working zips to the back of the pants so the wearer can play with shape and form. It’s clean and modern with rough edges, it’s contemporary with punk attitude.” In short, it;s not about your typical idea of Punk.
The colour palette is neutral with tones ranging from white, black, beige and khaki. Although no particular season is defined, the outfits would look perfect on frisky autumn days. Our favourite piece is a white hooded anorak. It’s innovative and daring yet minimalistic.
With a killer ethos and fresh look, why wouldn’t you join the Black Eye Rags movement?
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