You know that feeling that you just gotta have it, right now no matter what the cost? It starts with a little tingle and a few internal discussions before the wild fantasies start. You’re walking down the street, all the girls are checking you out. You’re driving down the boulevard. All the girls checking you out. Beach. Girls. Pool. Girls. Club. Girls. Argos. Girls. Lidl. Girls. And then before you know it you’ve gone mad and there’s only one solution, and that’s to get your damn hands on them?
Perhaps you don’t, but this new range of eyewear from MOSCOT has got me feeling all sorts of ways. I simply need to be bowling down Upper Street in these bad boys, getting looks from all the fly Islington ladies eating al fresco in sub zero conditions.
Designing their fresh frames in New York, MOSCOT are a company steeped in history. Having been in operation for 100 years, they’ve poured a whole century and five generations of experience into producing this latest range known as ‘ZEV’.
Inspired by the ‘Poor Boy’ spectacles made fashionable by the British Health Services in the 1960’s, ZEV isn’t just a cool sounding word. Named after Granpa Sol’s cousin, Zeyfer Braunstein, these are the glasses that Zev would wear when acting as a lawyer to help those in his neighbourhood.
Going in for the whole downtown vibe, these glasses have come out just in time for spring – that’s if spring ever happens in England. (Editor’s note: I’m writing this from Greece where it’s 20º today)
Coming in a choice of emerald, ruby or sapphire, these are rich jewel tones. Colourful without bleeding into garishness.
MOSCOT are a must have for this summer.
Available in both ophthalmic and sun options, you could double down for both work and play. And all frames can be customised with different lenses and colour combinations too.
These aren’t your average pair of sunny g’s, these are special. You can feel the hands that have crafted the frame, and see the delicate touches that have gone into them. Unlike a lot of sunglasses, they feel sturdy and solid, but are still lightweight and comfortable to wear.
So to the most important point; now that I’ve got my hands on them, am I getting the hotties approaching me in Morrisson’s self service?
No, I’m not.
But that might be because I only go shopping at 11 o’clock in the morning, a time when only OAPs and the unemployed seem to be about. That said, Vera did tell me I looked very handsome the other day, and the cashier gave me a plastic bag free of charge… So you could certainly say things are looking up.
Starting from £235, you can check out the MOSCOT ZEV range in full here.